From Guardian Media Network: what does Google Plus mean for your business?

Jennifer D BeggCommunications, Digital Media, Jennifer, Social media3 Comments

Google plus

This article originally appeared on Guardian Media Network and is published here with full permission: When you think about your website’s SEO, you think about Google. Sure, you might do a quick check over at Yahoo and Bing to make sure what you’re doing works there too but let’s face it, your SEO tactics are pretty Google-centric. When you want … Read More

Jennifer D BeggFrom Guardian Media Network: what does Google Plus mean for your business?

Ask the experts: digital media Google Plus hangout

Jennifer D BeggCommunications, Digital Media, Jennifer, Social media1 Comment

hangout-300x245

The lovely Emma Cossey and Fran Swaine joined me this week for a live Q&A on the topic of Digital Media over on Google+ Hangouts. Questions covered included: What are the biggest barriers for organisations who want to use social and digital media? What is your favourite social media dashboard and why do you use it? Do I need to … Read More

Jennifer D BeggAsk the experts: digital media Google Plus hangout

Digital strategy: starting with organisational goals

Jennifer D BeggCommunications, Creating content, Digital Media, Social media2 Comments

Digital Strategy

It can be incredibly difficult to divide your resources when you are part of a small team. Although social networking sites are free to join, to be truly effective your organisation you will need to invest time and resources. How do you know where to start, never mind how to amplify and grow your online presence. Where should you focus … Read More

Jennifer D BeggDigital strategy: starting with organisational goals

Digital strategy: targeting your audience

Jennifer D BeggCommunications, Digital Media, Social mediaLeave a Comment

Platform usage

Having clearly set your organisational goals¬†using the advice from my previous post, it’s now time to look at your target audience. Who are they, which social platforms do they use and are they open to your communications while using them? Just because your audience are on Facebook doesn’t mean they are willing to interact with you there. As part of … Read More

Jennifer D BeggDigital strategy: targeting your audience

Down the rabbit hole: buying twitter followers

Jennifer D BeggDigital Media, Social media2 Comments

What happens when you buy twitter followers? The Rabbit Agency ran a little experiment to find out… [scribd id=102445749 key=key-xfw4wjqnxlc4slgncqp mode=scroll] Metrics are important in digital media whether it’s website traffic statistics or social media interactions. However, be strategic with your choices. It’s not about gaining followers or fans, if they’re not interested in you or your organisation then the … Read More

Jennifer D BeggDown the rabbit hole: buying twitter followers