Did your mum ever tell you, “if you don’t have anything nice to say, don’t say anything at all.”? Mine did, and she was right.
The same thing stands for social media. Criticism is fine but malicious negativity isn’t (especially if you’re doing it for controversy sake or online kudos).
Alarm bells started ringing for me last week when one of my students proclaimed, “I need to build a bigger public profile on Twitter! How do I do that? What’s your secret?”. This alone is worrying, when popularity becomes your goal the end is never healthy…
My response was automatic – DO INTERESTING STUFF.
Don’t get me wrong, I don’t have a problem with profile building, I help brands and individuals do it for business every day. However, you’ve got to evaluate your goals and intentions and no one is getting there without having something to share.
So what’s the secret to social success? Do something interesting, share something worthwhile, provide value and discussion, have something to talk about. Don’t go negative for attention, it can work in the short term but is never a great long term strategy (plus think of the karma!).
Ask yourself – what do you have to share with the world?