If you’ve ever felt out of your depth when the conversation turns to social media, this blog is for you.
For the past 6 years I have been part of the commercial team for one of the UK’s leading media organisations. During that time, I have worked with many companies, charities and government departments to develop and deliver bespoke communications strategy. Not surprisingly, the last few years have seen a sharp increase in organisations looking to better use social media.
There are a few common misconceptions about social media and for some, the term remains cloaked in mystery. During a recent workshop for charity campaigners (one of my favorite extra curricular activities), the conversation turned to twitter, facebook and blogging. It became apparent to me during this and many subsequent conversations that there is a real need for basic information on the different types of social networking which gives people the confidence to start using them without fear of being “caught out”.
With this in mind, I offered to run some free informal workshops so that we could all learn from each other and break the mystery of being sociable online. This blog is where I will attempt to give simple, effective information on various networks. I also very much hope that it will become a place where we can share our experiences and try new things, so please do comment and let me know what you think.