VAT (value added tech)

Jennifer D BeggDigital MediaLeave a Comment

How many requests for sponsorship do you get a week? Do you get e-newsletters from charities and organisations you’ve supported in the past that now just clog up your inbox? Do you ever look at these causes or requests and wish you could help or support them without always reaching for your wallet? Well you can add real value to someones fund raising or campaign without it costing you a penny.

As mentioned before, Facebook uses a very clever formula to prioritise things in your news feed. You help FB to do this every time you engage by liking, commenting, sharing, tagging and messaging. This means that if you see a link on your news feed promoting a cause or linking to JustGiving, for example, you can lend your influence to this message to grow its reach and audience. FB will prioritise items you engage with according to which of your friends you interact with most. This means that the friends who like what you do on FB will see what you do on their news feed (just like you see information on the friends you engage with most appear higher). You might also notice that you sometimes see comments that other friends have made on posts that you don’t have any direct links to. This is helpful to remember when you’re deciding whether to just click “like” or whether to leave a short comment. If you choose to comment, the whole conversation will appear to your most prioritised friends even if they don’t know the person who initiated the post -this is how word gets spread. Just clicking “like” will help but a comment is better.

Here is a great presentation from Jonathan Waddingham on how people use Facebook to spread their messages

[slideshare id=6076122&doc=howpeopleusefacebookandhowtohelpthemspreadtheirmessagesfacebookprmarketingforslideshare-101208054454-phpapp01]

Jonathan gives good presentation ;O)
Follow him on Twitter for great links and insights on fund raising (as well as witty comments)

Do you blog? Do you read or ever comment on blogs? Do you use Twitter? These are other ways you can help spread the word. Firstly, tweet links to blog posts and donations pages. Use any “share this” type buttons if they’re available as they will be easier for the webpage owner to track (make sure you add your own comment as this is more authentic). Next, set up a permanent link from your blog to theirs on your homepage.

The most important thing you can do = comment, comment, comment! If you are on a blog with related content, write a little comment and link to or recommend your friend’s content. This has much more kudos and clout than if you go round leaving comments with links to your own blog (read more on this in a future post on the pros and cons of a Blog Party).

Do you use StumbleUpon, Diigo, Reddit, Delicious or any other social bookmarking sites? If you do, this is another great way to increase reach and influence. Take the time to tag the things your friends send you and you’ll not only be getting their message out to a wider audience but will also significantly help with their SEO (search engine optimisation). Even if people don’t use your links to reach the website in question, the more links there are, the easier it is for the Googlebots to find and prioritise content.

If you are the one campaigning, send this post to everyone you can. Your friends want to help you (especially when they realise all it will take is a little bit of time and a couple of clicks!), so let them know how!

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Jennifer D BeggVAT (value added tech)

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