In this new series, I’m going to share with you some simple ways you can use social media to save time and money for your business.
No doubt that people power is one of, if not THE, most costly things for an organisation, regardless of your size. Whether it’s in time or cold hard cash spent on advertising and agency fees, it’s worth finding ways to save!
Tip 1: Encourage all your staff to improve their LinkedIn profile. Their achievements reflect positively on your brand.
Tip 2: Use social networks like Twitter, Instagram and Facebook to give your audience a peek behind the curtain. What’s it really like to work with you?
Tip 3: Do your head hunting on LinkedIn. Spend time in active groups where elite professionals discuss ideas.
Tip 4: Don’t have time to be active on social media? Be smart – streamline! Use a scheduler like Hootsuite or Bufferapp to share relevant messages with your audience.
Tip 5: Better branding saves you time and effort when it comes to attracting talent. Plan recruitment initiatives in tandem with brand marketing on social media for a more holistic approach.
Tip 6: Have you invested heavily in staff morale? Make use of it by handing the reigns to them for some #lifeatXXX sharing. Let your current staff recruit for you.
Stay tuned for more money and time saving tips!