Technology in women’s magazines: WTAF! (podcast)

Jennifer D BeggDigital Media, Jennifer, Resource Management3 Comments

Today’s podcast is a bit of a soap box one (recorded while getting dressed this morning after listening to Belinda Parmar on Radio 4). I’d be really interested to hear what you think about the coverage of technology in women’s magazines so please tweet me @livefreerange or comment and let me know your thoughts!

Normal service will resume next week :)

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Jennifer D BeggTechnology in women’s magazines: WTAF! (podcast)

3 Comments on “Technology in women’s magazines: WTAF! (podcast)”

  1. Debbi Evans

    I am so glad that Belinda has written this article for the Guardian and that it has received so much attention. I launched Libertine magazine earlier this year precisely because as a journalist who wanted to write about subjects other than fashion (especially tech) there was absolutely nothing on the shelves that I identified with.
    I read Wired but would often walk into WHSmith to find it sitting on the ‘men’s interest’ shelf. There is a damaging, systemic perception around what constitutes women’s interest (read: sleb, fashion and beauty) perpetuated by advertisers and traditional media owners; this does nothing for the ‘shrink it and pink it’ industry standard.
    In the few cases where technology is covered by women’s mags, it’s frequently domestic or weight loss gadgets, and little about the big, cultural and behavioural shifts precipitated by tech which impact (and should interest) all of us. I’ve asked women I meet whether they care about tech; they respond ‘I don’t like gadgets’. But when you frame the debate in terms of Facebook and privacy, or pace of life accelerating, they have an opinion and want to get involved – along with the other 50% of the population.
    I’ve been told by naysayers that in spite of women’s protests, the shrink it and pink it approach does work for advertisers. Well, not with me and so far, not with our readers. And we wouldn’t have won as much support if other women- didn’t feel the same way.
    Debbi Evans
    Founder
    Libertine / interestedwomen.com

    1. Jennifer D Begg

      Bravo!

      Thank you so much for sharing your thoughts Debbi, I couldn’t agree with you more. I HATE the “shrink it, pink it” approach used by advertisers. I love Wired and have a subscription so luckily I avoid the anger making visits to newsagents. Have you found any magazines that do a good job? I quite like Stylist for it’s approach to the “women’s magazine” genre, it has a bit more balance but again, needs more of a cultural look at things like technology.

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