It’s that time of year again, yes we all fear it, we all long for it… the month of December – Christmas time! Let’s reflect on how digital and social media has evolved over the recent years to give you a helping hand towards a stress free festive time or simply bringing people closer together, from having the freedom of being able to shop online for those stocking fillers through your lunch break to posting an Instagram snap to a loved one residing on another continent.
Would you believe that a sixth of the world’s population are on ever-so-domineering social platforms such as Facebook, Twitter, LinkedIn and many, many more? We are now able to connect in such a way that was once thought impossible. No need to send a Christmas party invitation through the post, just use sites like PaperlessPost or TouchNote and you don’t have to worry about forgetting when to wish your customers Merry Christmas as you can schedule a post using apps like Sendible or PostPlanner.
But is there a line that every year is inches closer to being crossed? How much social media is too much? It can sometimes feel impersonal to use Facebook and Twitter to connect with your nearest and dearest. Nonetheless these social platforms act as a middle man to real human connections. It gives you the opportunity to meet and re-connect with people, from connecting with a new client for work to sending a festive message to an old school friend. There’s no doubt that these sites act as commendable facilitators for bringing people together, especially at this time of year.
There are so many positives to using social media around the Christmas period, to optimize your growing audience or wishing someone a jolly old time through an e-card. But just remember to take that hard earned break once in a while, accompanied by a glass of wine and a few games of Articulate, surrounded by your loved ones, because at the end of the day that’s all that really matters.