Influence, engagement or just another way to compete?

Jennifer D BeggDigital Media3 Comments

While I totally support the thinking behind Klout (online influence should be about more than just numbers of followers), watching this video, I can’t help but be a bit disappointed.

http://s.wsj.net/media/swf/VideoPlayerMain.swf

On one hand, it’s nothing new for PRs to want to engage bloggers and online influencers for campaigns and this is a great way to gauge impact. On the other, it seems a bit crass and cynical to encourage students to manipulate their score for prizes (especially to the point of excluding the low scorers from lessons!).

I also can’t help but feel that tweeting about fashion labels and hash-tagging their names to alert high Klout scoring accounts to your messages isn’t really an accurate reflection of your influence in fashion circles.

All metrics are open to manipulation so putting this one example aside – what are your thoughts on Klout as a tool for Brands?

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Jennifer D BeggInfluence, engagement or just another way to compete?

3 Comments on “Influence, engagement or just another way to compete?”

  1. Kevin Baughen

    For lots of the organisations I work with, this is just another ‘must touted and talked about’ tool that they’ve added to the list of social media things to try once they’ve seen some real bottom line value from the existing platforms… (can’t say I blame them right now, knowing what we do about resource constraints and effort required to build and maintain a credible profile)

    1. Jennifer D Begg

      Totally agree. I think this video is more for the benefit of PR companies than the organisations who run their own Social Media interactions.

      Be interested to find out if any SMEs (including non profits) find Klout useful…

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