While I totally support the thinking behind Klout (online influence should be about more than just numbers of followers), watching this video, I can’t help but be a bit disappointed.
On one hand, it’s nothing new for PRs to want to engage bloggers and online influencers for campaigns and this is a great way to gauge impact. On the other, it seems a bit crass and cynical to encourage students to manipulate their score for prizes (especially to the point of excluding the low scorers from lessons!).
I also can’t help but feel that tweeting about fashion labels and hash-tagging their names to alert high Klout scoring accounts to your messages isn’t really an accurate reflection of your influence in fashion circles.
All metrics are open to manipulation so putting this one example aside – what are your thoughts on Klout as a tool for Brands?