What happens when you buy twitter followers? The Rabbit Agency ran a little experiment to find out…
Metrics are important in digital media whether it’s website traffic statistics or social media interactions. However, be strategic with your choices. It’s not about gaining followers or fans, if they’re not interested in you or your organisation then the numbers have no meaning.
The Social Penguin recently ran an article on Social Media Gurus and the dangers of buying their snake oil. I love social media and really believe in its potential as a tool for engagement but these guys are right, your scepticism has a valuable place here. To be successful with social media it’s important to invest time and energy strategically, that way you’ll grow relevant followers who will take appropriate actions like visit your website or share a message. I would go even further and suggest that when you’re measuring traffic on your website and you’re tracking social media referrals, take note of where users go when they get to your site, what are they doing when they get there? How engaged are they with your content? This will help you to develop more meaningful digital strategies.
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