Data, data everywhere: how data analysis can tell a very human story

Jennifer D BeggCommunications, Digital Media, JenniferLeave a Comment

Data analysis

It’s no secret that I’m a massive data fan. To me, data analysis is another way of listening to people and listening is one of the most important skills you’ll ever learn. Listen to what people say and use data analysis to listen to what they do, that way you get a holistic image of the world, not the image we build out of assumptions and past experiences.

Three great examples of data storytelling:

Mobile data and child abuse

*hat tip to Facebook Insights for sharing on twitter

Poverty by numbers

Story telling in the data-sphere

During my seminars, I harp on constantly about the importance of using the data available to you and acting on it. What do your Facebook page visitors click on / share / like the most? How can you produce complementary and similar content that you know they will like? What type of post gets retweeted the most?

If you don’t know how to track any of these things, use Bitly on your page, Google Analytics for individual link stats and Google Analytics for website specific¬†behaviour.

What have you learned from data? Have you ever been surprised by your social media or webs stats, do they tell you a different story to your blog comments?

 

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Jennifer D BeggData, data everywhere: how data analysis can tell a very human story

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