Last week I took part in a panel discussion with Grant Thornton for Non Profit CEOs about the role of social media. A key subject which came up near the end of the discussion (and is one I’m familiar with from my own clients) was risk assessment and crisis management.
My advice to clients has always been, remember that anything you publish on a social network is attributable to you and is covered under current defamation laws. Always err on the side of caution and if it’s something you wouldn’t tell a journalist, then it’s safe to say, don’t tweet it!
A major hurdle to social media success is getting your key people to have the confidence to share. There has to be an element of play as well as strategy involved, especially if you’re dealing with senior management who are pushed for time. Playing with the tools helps us to see the joy in social media interactions while strategy and guidelines give us the confidence that what we’re sharing is worthwhile.
It’s with this in mind that I greet the Attorney General’s office announcement with open arms. I really feel that it helps to reassure users of what they can and can’t share without fear of legal repercussions.
Now, some might say, it’s common sense and to an extent, that’s true. However, it helps to give that feeling of confidence that leeds to free and fruitful communication when users have a clear idea of where they stand.
Finally, have clear guidelines for your staff that are encouraging but clear. Give your staff the security of guidelines with the encouragement that you want them to get involved.