Archives For Facebook

The blog may have been a touch quiet of late but I’ve been writing cheeky wee posts all over the place. Here’s a quick round up for you:

Using Facebook Groups to engage your students

social media

SecEd: Using Facebook with your students should not be done on a whim or because you feel you have to. The only reason to ever use a particular piece oftechnology is because it enhances your experience or helps you achieve something. With that in mind, let’s look at the potential for using Facebook with your students. READ MORE

How to: Pic Monkey

The High Tea Cast: Something a bit different for my post this month. If you’ve ever wished that you could touch up your pictures or add filters without having to share on Instagram, you should check out PicMonkey. This is my handy little how to video to get you started:

READ MORE

Tech Talkfest

The High Tea Cast: I wasn’t sure what to expect from Tech Talkfest but I was excited! Let’s face it, an evening at the Google office listening to Stef Lewandowski, founder of Makeshift, in a room full of “my people”. And it wasn’t all geeks of the computer variety, no sir, there was a great mix of backgrounds and ages including a mechanical engineer who reminded me a bit of my dad. READ MORE

Top 5 Nerdy Podcasts

The High Tea Cast: Now we all love the High Tea Cast (especially me!) but today I want to point you in the direction of my top 5, not to be missed, nerdy podcasts. Sam and Lea have talked about the lack of women in podcasting so I was really pleased with myself when I realised how many of my favourite shows have women presenters. Something I often talk about is the importance of bringing men into feminism so I would also add that Chris Hardwick who hosts The Nerdist Podcastis one of my favourite feminists (up there with Wil Wheaton and my husband). READ MORE

Tumblr Tips for Newbys

The High Tea Cast: Like YouTube, I have lost hours of my life (very happily) on Tumblr. It’s a bit of an oddity if you’re used to other networks and blogging platforms. Yes, you can create a pretty nifty website / blog using Tumblr as your platform and one of their many templates. They make it very easy for you to play around with the HTML so if you’re that way inclined, there is a lot of design freedom. READ MORE

Google Plus: What the F**K?

The High Tea Cast: It’s no secret that I’m a complete Google Plus geek. I love it. You might be thinking “please God no, not another social network” and I get it, what could you possibly need another one for? On the other hand, you may find yourself losing interest in twitter or Facebook and want another way to consume and communicate. If you do, G+ is definitely worth a look. READ MORE

Developing a social media strategy for your school

SexEd: There is a lot of pressure to pay attention to social media and many organisations dive onto platforms without really thinking through why they are there or what they want to get out of it. READ MORE

Love Letter to YouTube

The High Tea Cast: Ah YouTube how I love you let me count the ways…READ MORE

Sexism – It’s so easy, even a man can do it

The High Tea Cast: This article isn’t about the every day sexism that women suffer, the kind that we’re all in agreement is abhorrent, outdated and unacceptable. This article is about the kind of sexism that is still acceptable to our society and happens in advertising (I’m looking at you Boots the Chemist and every washing powder ad you’ve ever seen), is joked about around the dinner table and is sometimes encouraged by the most independent women I’ve met. READ MORE

Leaving FacebookI’ve been thinking about it for a while. The writing is on the wall. Our relationship has felt toxic for over a year now, and I’m just not feeling the love.

I want to dump Facebook.

Facebook and I have had a strained relationship for a while. On the one hand, it’s my bread and butter – I teach small businesses how to use social media, and run social media campaigns. I still believe it has strength for business use. On the other hand, I find it an increasingly negative place to be on a personal basis. There seems to be a vast difference in the way people communicate on Facebook, Twitter and Google+. Twitter is a great place to have discussions and debates, Google+ is informative and wonderfully geeky, while Facebook is a little…. whiney. People are either moaning, making passive aggressive jabs at others or telling everyone how in love they are. It’s not exactly an inspiring place to be. That’s not to say it’s entirely uninspiring. I have a collection of friends in the digital industry who do share interesting things. Those interesting things just happen to be sandwiched between someone slagging off their baby daddy and another person sharing the fifth photo of their little bundle of joy that day.

So, I’ve played around with the idea of quitting Facebook. But here’s the thing: it’s not just as simple as hitting the delete button. There are several reasons why it’s tricky:

  • I use it for business, so I still need some form of account to access all the pages.
  • All my photos are on there, as well as those I’m tagged in, so I need to download them all.
  • I rely on Facebook to know when people’s birthdays are. God, I’ll have to start being organised!
  • People take it as a personal attack when you delete your account.

That last point is ridiculous but quite true. When I voiced my thoughts about quitting Facebook recently, someone commented “Why, what have I done?” That pretty much sums up the problem with Facebook.

Delete or rejig?

So, it’s tricky to have a clean break from Facebook. For the moment, I’ve come up with the following solutions:

  • Delete the people I really don’t want to be friends with. The Cull.
  • Those people you can’t delete but don’t want to see (embarrassing aunts, annoying partners of your friends etc), change the settings so you only see the really important statuses. You can do this by clicking on the arrow next to their latest status and hitting ‘hide’. You’ll then get two options, “Change what updates you get from ******” and “Organise who you see in News Feed”. Firstly, click on the first option and choose “Important updates only”. then choose the second option, where you’ll get a list of the people you don’t talk to very often. You can then add them to the ‘Important updates only’ list too.
  • Hide all the games apps. You can also block all the invites too.
  • Hide the stalker sidebar. There is such a thing as information overkill.

So, this is my plan for the next couple of weeks. If that doesn’t work, I’ll bite the bullet and delete it alltogether.

Why are so many of us rejecting Facebook?

The interesting thing is, I’ve spoken to a few people about this recently, and the majority have considered doing the same. So, what is Facebook doing wrong? Arguably, the majority of problems come from how people use the site, not the site itself. But there seems to be a rebellion against the kind of over-sharing most of us have been doing for the past couple of years. Perhaps it’s the recession, but people seem to want to go back to the simple things a little more.

It’ll be interesting to see what happens with Facebook in the next few years. They’ve been at the centre of many discussions recently, with their changes to their advertising policies and controversy over whether page admins should have to pay for their own fans to view content. There’s a growing resentment over the site – and it’s probably even more annoying because it now has such a large part of many of our lives. We organise events through Facebook, upload our images, chat to long-lost friends and message others. Like it or not, it seems to draw us in and has us checking it while we’re queuing at the supermarket or on the bus to work. It’s the Daily Mail of social networks.

How do you feel about Facebook? Do you love it, or loath it?

 

The lovely Emma Cossey and Fran Swaine joined me this week for a live Q&A on the topic of Digital Media over on Google+ Hangouts. Questions covered included:

  • What are the biggest barriers for organisations who want to use social and digital media?
  • What is your favourite social media dashboard and why do you use it?
  • Do I need to use Google Plus? What is good about it?
  • SEO – Help! What do I need to know about SEO?
  • How do I get more comments on my blog?

We had such a great time and are really looking forward to running our next discussion. We didn’t get a chance to answer all the questions we were asked (Sorry Sally, definitely talk about Facebook competitions next time) so we have plenty left to talk about.

Before we decide what theme we should go with for our next Q&A, it would be great if you could post any theme requests or questions below. What have you always wanted to learn more about from the world of Digital Media? What do you find confusing, interesting or just think deserves a bit of air time?

–x–

From the video – links mentioned in our discussion:

Mentioned in the intro – Lasa ICT Digital Media Survey:http://www.surveymonkey.com/s/lasadigitalsurvey
Please take a second to fill it out if you work in a charity. Thanks :)

Resources mentioned:
Hootsuite: http://hootsuite.com/dashboard
Tweetdeck: http://tweetdeck.com/
BufferApp: http://bufferapp.com/dashboard
If this then that: https://ifttt.com/dashboard
Alternion: http://www.alternion.com/
SEOMoz: http://www.seomoz.org/

Geek & Sundry: http://geekandsundry.com/
Nerdist: http://www.nerdist.com/

For more digital and social media tips and training, why not sign up for one of my online training programmes. Guided learning in the comfort of your own home from beginner to advanced. 

Having clearly set your organisational goals using the advice from my previous post, it’s now time to look at your target audience. Who are they, which social platforms do they use and are they open to your communications while using them? Just because your audience are on Facebook doesn’t mean they are willing to interact with your there.

Digital Strategy

Continuous and evolving

As part of your marketing you will already have a clear idea of who your target audience are. Now it’s time to find them online. Not just online but specifically on which platform and additionally which device. This is where your web analytics can help you. If you use Google Analytics you can not only find out how much of your traffic comes from mobile devices but also the amount of social referral traffic you are getting from sites like Facebook, Twitter, LinkedIn and Google+.

Traffic sources

This is also a good time to look at your bounce rate from mobile devices. Is your content cutting the mustard when it comes to mobile operating systems like iOS, Android, Windows Mobile and Blackberry?

Now that you have a baseline to work with you can start looking at potential. You know how much social and mobile traffic you have at the moment so where should you be concentrating your efforts to increase that interaction?

Platform usage

There are many places you can go to collect this data so my advice is to start a spreadsheet (this is often my advice, I LOVE a spreadsheet) so that you can put the data collected from different sources into one place for easy analysis. Here are some of the places you can go:

  • Ofcom – do reasonably regular analysis on UK specific digital usage
  • Social Bakers – give topline numbers on worldwide Facebook usage as part of their free package
  • Facebook – go through the advertisement process without confirming and you can get pretty specific data on potential reach (thanks to Mark Braggins for the heads up on that one)
  • Mashable – share case studies and infographics with tips and data
  • The Next Web – insights and data
  • eConsultancy – share information and topline stats through their blog and research samples or become a member to get the latest available numbers

After finding the general usage data you need to experiment and look at any sentiment data you can find to establish how open users are to interacting with brands. Again if resources are low you might just want to experiment for a while and establish for yourself which platforms are best for you after all, this is an ongoing process.

You need to really listen to your audience and there are two ways that you do that:

  1. Ask them. Whether it’s through comments, tweets or surveys.
  2. Look at data stats. How many clicks did you get on specific tweets? How many RTs etc

It’s not just about what people say they do but what actions they actually take.

When all this data is collected and you’ve made an informed decision where you want to place your efforts, you need to look at what content you are going to share. The next post in this series will look at how you can create and implement an effective content strategy for your organisation.

For more digital and social media tips and training, why not sign up for one of my online training programmes. Guided learning in the comfort of your own home from beginner to advanced. 

It can be incredibly difficult to divide your resources when you are part of a small team. Although social networking sites are free to join, to be truly effective your organisation you will need to invest time and resources.

How do you know where to start, never mind how to amplify and grow your online presence. Where should you focus your efforts to ensure your team’s actions are garnering the best results?

 

Digital Strategy

Continuous and evolving

A digital strategy is not a fixed document but a continuous and evolving process. This is especially true when resources are tight. To capitalise on what digital communications can offer, it’s important to be agile.

Start with organisational goals in mind:

This is really important if you want to avoid the trap that so many companies fall in to of trying to jump on every shiny new digital trend. It’s not about your digital goals, they come next and should be tied directly to what you are trying to do as an organisation. For example:

Organisational Goals

The goals above are very simplistic but it is worth starting with the most basic and building complexity from there. In the example above Revenue could just as easily be e-commerce or Online Donations, they all come down to the same thing.

Next relate these to digital actions that you can measure:

Digital Goals

It’s important to remember that getting traffic to your website isn’t enough, what do users do when they get there? I would make this same point when it comes to twitter followers, Facebook fans, blog subscribers etc. For large retailers there is always an argument to be made for playing the numbers game if you can do it economically. However, for small organisations it’s much better to build value into each action.

Having clearly set your organisational goals, it’s now time to look at your target audience. Who are they, which social platforms do they use and are they open to your communications while using them? Just because your audience are on Facebook doesn’t mean they are willing to interact with your there.

Go to > Digital Strategy: Targeting your audience

For more digital and social media tips and training, why not sign up for one of my online training programmes. Guided learning in the comfort of your own home from beginner to advanced. 

There is one concern that comes up at every digital media training session I’ve ever run. How do you find the time to commit to successful social media? It’s not just the newbies who have this concern, you could be the most enthusiastic tweeter, it can still be difficult to co-ordinate your time to produce a successful social media presence. So, here are my top tips for streamlining your social media:

1. Schedule, schedule, schedule (but don’t sound like an autobot – make sure you compose all your own messages)

Buffer App Schedule

While the joy you get from social media is in the interactions, it’s ok to schedule a portion of your posts. What doesn’t work is if that’s all you do.

I use BufferApp to schedule for Twitter, Facebook and LinkedIn, unfortunately there’s no Google+ integration yet but I believe it’s in the pipeline. The great thing about BufferApp is that I can schedule posts while doing my job. Throughout the day you probably come across many articles, videos, pictures, blogs that are relevant to your sector. With a couple of clicks (using the Chrome extension) you can schedule that sharing across multiple platforms. Make sure you rewrite the suggested text so that the post is in your “voice”, scheduling is fine but sounding automated isn’t.

2. Find inspirational content to share

StumbleUpon

If you know you’re going to be offline for a few days (or at least mobile dependent), have a play with StumbleUpon to find content that is worth sharing with your audience. Depending on the interests you pick, you will get randomised posts that are tailored to your profile. The more you use StumbleUpon the more relevant the posts become. You can also use tools like Scoop.it and Summify to see what the people you follow are sharing.

3. Keep an eye on your channels

TweetDeck

If your timeline moves so quickly you can’t possibly keep an eye on the twitter chat, use lists and columns to organise and manage any important feeds. I like Tweetdeck for keeping an eye on conversations because of the black background but you can also use a dashboard like HootSuite. Just add a column with your chosen search term or list of users and flick back and forth throughout the day.

4. Keep ahead of the trends

Trendsmap

This is particularly useful if you are trying to build a following in foreign markets. TrendsMap uses both GoogleMaps and twitter API to make it easy to see who is talking about what in a particular town / city / country. If you see something that is relevant to your business, add the hashtag to your columns in Tweetdeck and get involved in the conversation (and see your follower count and RTs grow).

5. Recipe of success

IF THIS THEN THAT

If This Then That is a relatively new site that lets you match up multiple accounts to make your own recipes (automated actions). I’ve written before about how to set up your own recipes so I won’t bore you with that again here. What I will say though is that it’s become invaluable to me for keeping track of things like twitter mentions and comments on guest blogs.

Social media may be free at the point of entry but to do it well is time consuming. However, the opportunities to build relationships, drive traffic and create value are endless. To really get the best out of social media you do need to invest in it but that investment should be focused on the best areas for your goals. Treat social media like any of your communication channels; measure, evaluate, improve.

What are your top time saving tips?

For more digital and social media tips and training, why not sign up for one of my online training programmes. Guided learning in the comfort of your own home from beginner to advanced. 

Facebook for community, influence and engagement…

View more presentations from livefreerange

Facebook: How to maximise your influence and reach was a seminar given by me for The Guardian Media Academy & Guardian Seminars. This presentation is a flavour of what was discussed and will hopefully give you some practical pointers on how you can utilise Facebook for your business. The slides cover basic functionality through to case studies and content suggestions.

Do you have any examples or top tips on how you use Facebook for your organisation? Please share below.

In yo face!

Jennifer D Begg —  March 27, 2011 — 1 Comment

The first question you should ask yourself is why you would like a Facebook page. Like any other marketing, PR or promotion, you have to know why you’re doing it and what you expect to get out of it.

Your page should be a platform for discussion, not a one way information highway. How many pages have you clicked “like”, only to later “unlike” because they pour out too much information about themselves instead of engaging with you. Facebook uses very clever metrics in their newsfeed to avoid this but it also means that if your users don’t engage with you, your page won’t appear naturally (unless they religiously use the “most recent” tag).

To make sure you are “Top News”, you need to ensure that your fans have reason to click “like” to your comments, links and pictures. To ensure even higher priority you want as many of your fans as possible to comment on your posts. Similar to your blog, asking questions is one of the most popular ways to encourage comments (that and a controversial topic). On your Facebook page, a great way to ensure shares and comments are pictures and videos.

This is where social media and traditional networking come together beautifully. If you host or attend an event, take pictures! The second most important thing you need to do is tag them. This way your pictures will get seen by friends of fans as they will appear in their news feed. If you are a university or school alumni organisation, this is the perfect tool to ensure all your past students are aware of and like your page.

If you work independently as a campaigner and not for a particular charity, you also want to make sure that your posts on Facebook have as much influence as possible. Just as interaction with a Page means it’s posts appear more prominently on news feeds, your own personal shares act the same way. If you don’t use Facebook as a way of interacting with your friends, your updates won’t have priority in their news feed. As with Twitter, this doesn’t mean a blow by blow account of every cup of tea but it does mean getting involved. Again, if you don’t have the confidence to write a comment, why not share a link, video or picture. Visit Reddit and share something fun and interesting. Look at what your circle of friends are sharing; comment and “like” their posts (if you do indeed like them…).

Social media is just that, it’s social. As an organisation or individual you want it to become part of your social interactions. Facebook, Twitter, Blogs are not replacements for face to face networking but a great way to enhance and expand the reach of your message.